Campaign: It has to be Heinz

Heinz celebrated their 150th anniversary and called for a marketing campaign to facilitate a conversation between the past and the future, to ultimately spark the next 150 years of brand love. I wanted to use iconic imagery within the past 150 years to provide a sense of nostalgia, while also blending a little bit of humor to connect with Heinz's established social media presence.

Big idea: No matter who, what, when, where, why, or how, every situation can benefit from Heinz because IT HAS TO BE HEINZ